Professional Practice

Professional Practice

People I contacted:

Art Therapy
Birmingham Centre of Art (BCAT) –
Harriet Tubman House –

Fashion retail (visual merchandising)

H&M –
French connection –
All Saints –
People – Shop Kings Heath/ Birmingham
Independent Professional Practice

David Rowan –
Juneau Projects –

Design By Soap – 01432 373 670


Birmingham Museums & Art Gallery –

Successful Work Experience

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What they do:

DesignBySoap specialise in creating info graphics and social media marketing. Their main service is tailored web design for companies. They’ve worked with other huge web names such as Google and Yahoo, right through to car info graphics for Nissan and Ford. There really isn’t much they cant cover!!

I had been asked to go down for a days work experience and although they are based in Hereford I managed to drive down.

Designbysoap Ltd
Unit 17
Rural Enterprise Centre
Vincent Carey Road

Rural Enterprise Centre – office 

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Day 1:

The team:
Rob – company director
John- also company director
Dan- Designer
Claire- Office Manager

Diary Entry – Day 1 


Day 2


Day 3


Infographic Design

The info graphics questionnaire

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On the second day i was put to the test, having to identify colours and themes of a client that wanted some infographcis done.

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I was asked to use the website to pick up on themes running through the page and comparing it to the questionnaire they had filled out for infogrqphics they wanted.

million sellers

The final info graphics design.

Design number 2

Providing graphics and ideas for the given brief: Drinking Abroad.

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Final graphics for MoneySupermarket


I learned alot about how to put together different kinds of graphics and even more about creating texts into something visual and exciting. I had so much fun working with the team and learning all about web design, interactive page displays and working hands on with clients that wanted specific things.


City Puppets


 ART5105 : City Puppets For this module you must look closely at the city of Birmingham and research the diversities of city living. Birmingham offers a unique platform for ideas and is socially and culturally rich and varied. While you are travelling or moving through the city, look around you and study the ‘workings’ of the city. Look at people, life styles, social activities, interactions, influences, groups of people, solitary people, mechanisms, machinery, animal life, club life etc. Following this research you must design and make a professionally constructed puppet, or a group of puppets that represent a niche of Birmingham life. Your puppet does not have to have human form. It could be animal or abstract but be sure that it is representational of the city. Your research could be about the structural mechanisms and alternative aspects as well as the people.

Developing Idea
I chose to focus on not necessarily Birmingham as a city but more about the people that live within it, specifically on the subject of workaholics. The type of people that go to work and continue to take that work home with them with the fear that any lack of commitment will result in them jobless. Is it necessary to be that obsessed with working routines that you let your personal relationships suffer as a result. I really want to look at the idea of loss of identity and getting caught in ‘the system’.
 Tony Oursler
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Using projection to Convey different human forms.
Tim walker
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David Curtis Ring
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Puppetry and set design David Curtis Ring
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Initial experiment on the subject: Loss of Identity
I decided to take pictures out of magazines and erase their faces using bleach and a scalpel to scratch them. On one i have added some writing questioning the things you may start to forget as you loose your identity and become obsessed with other parts of your life. I like the idea of still being able to see the persons clothes/style but having no clue to their identity and what their personality may be like.
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I want to focus on the idea of trying to Convey someone’s personality, likes and dislikes through a loss of identity. If we don’t have our looks and faces how will we get recognised?  can I get people to focus on ones personality and giving them an identity that way rather than it being based on looks?
Film research
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Screen Shot 2013-03-19 at 18.51.58IRobot is a film based around a world made of cloned robots that all look the same but have completely different personalities. These are the kind of ideas I would like to focus on in my work.
A.I- Artificial Intelligence 
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A.I is all about a couple that cannot come to terms with their son Davids death and therefore result in bringing him back to life as a robot. However they soon find out their once beloved David is not quite the same the second time round and doesn’t conform to the sweet little boy they once new.
More inspiration 
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I decided to start making my own cloned figures in the casting workshop. After speaking to  Pete I was told I could make moulds and use porcelain clay to mass produce these figures. I decided to bring in a glass bottle of a male body I had as a practice and see how it went.
After learning about the procedure to making moulds and casting I started to experiment with my own 3D models.
I had to make a two part mould to make a full 3.D figure.
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Although one or two came out well, I found the technique difficult and had problems with getting the right thickness.
Most of the figures I made weren’t thick enough and were therefore very fragile and as I had thought about them being decorated this wasn’t really practical.
I decided to try and cast them in plaster of paris so they would be solid and alot stronger.
IMG_1292They turned out really well and the process was straight forward which meant I could mass produce them quickly so I decided to go with this method.

Artist Inspiration 

Antony Gormley- ‘Field for the british Isles’

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I love this piece and really love the way each individual clay figure has its own personality and has been moulded by a different person every time. I really like the idea of this intertwining in my work. Its about people becoming obsessed with their jobs/lifestyle and being taken over by their work and forgetting about other aspects of their life and who they really are.

I decided I wanted to make an army of figures that were all the same but then hand them out to my friends and family, telling them that they can decorate/scratch/paint/chop their figure in anyway as long as it reflects their personalities. I also thought about making a video that tied into the brief of city life as that is a running theme throughout my work and then projecting the video on to my figures.

Final Idea

After I had made a couple of figures I started giving them out to family and friends to decorate.



I started to get some great responses from people and therefore wanted to continue to hand out my figures and see individual responses to the task.


Production of the video 

I wanted my video to reflect the chaos of city life, rush hours and people within it. At first I started filming places in town that were always busy and were guaranteed to have lots of people.

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Though when I put all the clips together and edited it with music I found the video to literal, i wasn’t happy with it and it wasnt how I wanted my video to look either. So I decided to start again but this time film in the dark and just concentrate on city lights, pollution and abstract shots.

First video experiment:

Second video attempt 

FInal Video:

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I wanted the footage to be out of focus so vehicles and lights were nothing but blurred moving dots. I also thought about how it would look with my 3.D work and decided something abstract would work better.

Once I was happy with the footage I had chosen I started to edit the film in Adobe Premiere and add some music that I saw suitable so I could start producing my final film.

Possible presentation ideas

As i began to collect more and more of my decorated figures I started to think how I could present them with my video.




Although I like the idea of the hanging one, I think for both my video and 3.D work the middle presentation would work the best. Using a shelf to hold up my work and then project through the figures with the light reflecting on to them.

Final Video 

Final installation




Final video and 3D work





Project Brief, Dudley Zoo

1 minute Video Experiment

Initial Ideas

To use the Bear Ravine as a performance space for one night only. After first visiting the ravine i realised just how beautiful it looked in its present state and i decided instead of trying to renovate it why not celebrate the structure as it is now. I want to make it a ‘one off event’, therefore the building wouldn’t lose its origins and what its best known for, the architecture would remain the same.

Photo documentation 

Pitching my Ideas 

After deciding on an idea i put together a Powerpoint to present to the class for feedback and suggestions. I based it around initial research and how i will take my idea forward.

All of these companies use interesting places to perform such as run down warehouses/ buildings and Stans Cafe in particular do ‘one off’ performances in peculiar places. These were my starting points and fuelled my ideas regarding the bear ravine.

Video idea

. One time Performance in the bear ravine building
. Based around Dance or possibly to do with the movements of bears or the space/ architecture of the building
. Create a map/path from research and hand to individual people, ask them to follow the path in a certain amount of time and film it.
. Do a series of these short films and edit them all together.

Things to consider

. Who will i film in the video, will the identity matter?
. How do i plan to map it out/ make a pathway?
. How long are these clips going to be?

After pitching my idea and getting group feedback i decide to base my video performance around the space within the bear ravine, looking at the empty corners the patterns and paths the building  creates and using that as the base of my video.

Research into the background of the structure/ available blue prints/ original plans

Dudley Archives

All of the above are original plans for Dudley Zoo though unfortunately the plans for the Bear Ravine was the only piece that had deteriorated to much for us to handle or photograph.

As i am basing my video on the structure itself and the space within it, i took inspiration from the original plans and the line drawings to create some of my own pathways using the  photo i had previously taken.

I printed off a couple of pictures and used pen to join all the corners, curves and diagonal lines. I found the more i connected together the lines naturally started to make shapes and pathways.

I used tracing paper to go over the same patterns i had made but without the picture. I was then able to focus on the shapes the structure had created and incorporate these ideas into my work.

After a tutorial and group presentation i decided that i should focus on the pictures i had done and maybe use these pieces in my video.

It was suggested that i film myself drawing out the lines on the images instead of actually building within the bear ravine. I really liked this idea and so started to plan how my video would work.

Things i need:

.Over-head tripod
.Room with natural light to reduce the risk of shadows

I started to eliminate pictures that hadn’t worked quite as well so i could get the best results for my film.

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I tried to use a range of pens and pencils, some much thicker than others. This meant I could pick certain lines that I wanted to be bolder than others.

Once i got my tripod set up and had done a quick film test i was ready for the final filming. I had set up a microphone next to the images i was drawing on to try and pic up the sound of the pen on paper.




All together i used 12 different images for my film, this was so i had as many different clips that i could swap and edit as much as i wanted.

Whilst filming i came across  few problems such as light, making sure every clip was the same and there weren’t to many shadows. I also found it difficult to draw some of the lines, especially the free hand ones as he camera was above my head so i could lean forwards or obstruct the view.

Once i was happy i had enough footage i began the editing process.

I tried to stick with the rhythm of footage i had taken and use the sound to sync with this.

Final Video   


I was pleased with the outcome of the video having not used film before but i thought maybe it could of been a bit sharper.

Print Module 

I wanted my print piece to have a strong relationship to my video and reflect my initial intentions.

Initial ideas: To use a photo i had originally taken at Dudley Zoo, produce a print on a large scale and use it as a vehicle for experimentation. I would then hammer in nails around specific points on the print and use them to attach pieces of string to create lines across the image. This would reflect what i had done in my film to emphasise the dynamic quality of the building design.

Printing image


I chose this photo from my film to use as a big print.


I decide i wanted the print to be black and white so it wouldn’t detract from the string. I had to get it printed in two half’s because of its size and then figure out a way to attach the two.


I started to trim the edges of the print so they would line up perfectly. I also began to work out which lines on the print i might like to use to be able to replicate this with string.

I decided that as well as using lines to emphasise the structure i wanted to add a golden section to reflect the beautiful proportions of dudley zoo itself. I decided to take measurements off one of the angles in the picture and use that as my starting point.


i created a mock up golden section with card board so i could look at where i wanted it and make sure it looked balanced.



I decided to use small panel pins to secure the picture and string. Originally i was going to use wall paper paste but this proved too difficult regarding its size and with how thin the paper was i feared it would just ripple. I used masking tape to go around the back of the picture to ensure the paper wouldn’t rip when i used hammered the nails in.

Once i was happy the print was secure i started to attach string in specific places. I decided it was easiest to wait till the image was on the wall to decide where the lines would go.

Final Print 







Stans Cafe

Rambert Dance company

Birmingham Opera theatre

Richard long

Book: Geometry Of Desin – Author Kimberly Elam
Book: Phaidon, Odle Decq Benoit Cornette – Author Clare Melhuish

Rachel Whiteread

Final Images


I decided that the photos would be just the right height so when i placed the box on the plinth it would sit just below the photos.

When i had mounted the final images i was pleased with the presentation and the changes i had made to the size of the pictures definitely made a difference.

I wasn’t quite happy with the different orientations of the pictures and decided to cut a square out of a piece of paper and frame the photos up to see if it made  a difference to the presentation.

Once i had made my final selection of images i cut them all to size and started experimenting with different layouts.

Ballot Box


I wanted it to pose as a ballot box so people could right their own fears down and insert it into the pit of crickets. I therefore made a small slot in the top of the box just small enough to insert a fold of paper but not big enough for the crickets to escape. I then asked as many people as possibly to write down things that made them cringe, phobias and worst nightmares and post them in the box to build up a collection of comments.

I left one side loose for the crickets to go in, i used two small pieces of plastic on the inside of the lid to secure it slightly and stop it slipping without looking to bulky.


cricket photos


After seeing the response and the look on peoples faces as they viewed the picture this gave me more inspiration to take my project further. Although the cricket looked good in the image it didn’t quite translate the uneasiness that i felt when i was photographing it. This made me consider actually using the crickets within my project.



I decided to ask people what they thought would make them cringe the most or what was their worst nightmare. After i had gathered a list i chose the best ones and decided to take the idea as inspiration for my photos. One of the most common phobias were creepy crawlers and spiders so this gave me a few ideas as to how to incorporate this kind of fear into my work.